Has our double-branding hurt our national recognition?

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How do you feel about it?

Poll ended at May 11th, 2016, 11:14 am

The U-State is far more recognizable
27
36%
The Bull is far more recognizable
0
No votes
Both of our logos are equally recognizable
8
11%
It wouldn't matter if we had just 1. An SEC fan wouldn't recognize it anyways...
39
53%
 
Total votes: 74

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Has our double-branding hurt our national recognition?

Post by Naked Bull Rider » April 11th, 2016, 11:14 am

When I say 'double-branding' I am referring to our 2 logos (The U-State and the bull). I was thinking the other day about how the most recognizable brands in college football really only use 1 logo. Are we at a disadvantage in trying to gain name brand recognition when we constantly switch back and forth between our U-State and our Bull?

This isn't just about what logo we have on our helmets on any given week. Half of the apparel sold by the bookstore and Locker 42 has the U-State and the other half has the bull. When you look at all of Utah and BYU apparel sold around the state, their messaging and branding is a lot more consistent.

Don't get me wrong, I like having options. But I wonder if having 2 logos is damaging? After all, you don't see Michigan fans wearing clothes that have a Wolverine on them. You only see that iconic Michigan 'M'.

How do others feel about it?



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Re: Has our double-branding hurt our national recognition?

Post by Madmartigan » April 11th, 2016, 11:40 am

Naked Bull Rider wrote:When I say 'double-branding' I am referring to our 2 logos (The U-State and the bull). I was thinking the other day about how the most recognizable brands in college football really only use 1 logo. Are we at a disadvantage in trying to gain name brand recognition when we constantly switch back and forth between our U-State and our Bull?

This isn't just about what logo we have on our helmets on any given week. Half of the apparel sold by the bookstore and Locker 42 has the U-State and the other half has the bull. When you look at all of Utah and BYU apparel sold around the state, their messaging and branding is a lot more consistent.

Don't get me wrong, I like having options. But I wonder if having 2 logos is damaging? After all, you don't see Michigan fans wearing clothes that have a Wolverine on them. You only see that iconic Michigan 'M'.

How do others feel about it?
Our lack of national recognition has very little to do with multiple branding issues. We haven't been a winning program all that long. We haven't won any marquee games on a national stage like: TCU, Utah, Boise, and Houston now have. I think if we win more P5 (any) road games against good teams we start being recognized.



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Re: Has our double-branding hurt our national recognition?

Post by donlarson8 » April 11th, 2016, 11:42 am

I think it sells more merchandise which can only help us. More money helps us be more competitive which increases our national recognition more than any other factor. I'm sure it waters down the recognition somewhat but probably not a significant amount.


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Re: Has our double-branding hurt our national recognition?

Post by Full » April 11th, 2016, 11:44 am

Does the Jazz note and the branding of the Jazz make the Jazz a small market team? USU has the same problem San Jose, SDSU, Colorado State, East Carolina, Arkansas State, Tulsa ect. have.



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Re: Has our double-branding hurt our national recognition?

Post by newhouse9 » April 11th, 2016, 12:00 pm

Naked Bull Rider wrote:When I say 'double-branding' I am referring to our 2 logos (The U-State and the bull). I was thinking the other day about how the most recognizable brands in college football really only use 1 logo. Are we at a disadvantage in trying to gain name brand recognition when we constantly switch back and forth between our U-State and our Bull?

This isn't just about what logo we have on our helmets on any given week. Half of the apparel sold by the bookstore and Locker 42 has the U-State and the other half has the bull. When you look at all of Utah and BYU apparel sold around the state, their messaging and branding is a lot more consistent.

Don't get me wrong, I like having options. But I wonder if having 2 logos is damaging? After all, you don't see Michigan fans wearing clothes that have a Wolverine on them. You only see that iconic Michigan 'M'.

How do others feel about it?
I see a lot of the block U as well as the drum and feather-type logo for the U>



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Re: Has our double-branding hurt our national recognition?

Post by GeoAg » April 11th, 2016, 12:22 pm

Nearly every team has multiple Logos. Notre Dame would be one example


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Re: Has our double-branding hurt our national recognition?

Post by Naked Bull Rider » April 11th, 2016, 1:09 pm

GeoAg wrote:Nearly every team has multiple Logos. Notre Dame would be one example
I disagree. I'll meet you halfway and say that 50% of schools use 2 logos interchangeably.

Below are some examples of marquee schools that use 1 logo.

Oklahamoa
Stanford
Ohio State
Michigan
Arizona
UCLA
Kentucky
Arkansas
Colorado
Washington State
Auburn



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Re: Has our double-branding hurt our national recognition?

Post by ChicAggie » April 11th, 2016, 3:36 pm

It's a complete non-issue. IMHO.


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Re: Has our double-branding hurt our national recognition?

Post by LittleJohn » April 11th, 2016, 5:33 pm

I always liked the block "A" until I visited Arby;s recently. Their employees where the Block "A". I was wearing my Block "A" cap recently was asked what Arby's do I work at? I just told them I was a retired old fart who graduated from Utah State. The "A" represents Aggies. I now wear more of the UState stuff.



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Re: Has our double-branding hurt our national recognition?

Post by NVAggie » April 11th, 2016, 5:38 pm

Sounds like something a douche Ute or Zoob would say.



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Re: Has our double-branding hurt our national recognition?

Post by Servo » April 11th, 2016, 6:35 pm

Most of the other teams listed got recognized by busting the BCS. If Utah and TCU hadn't played in and won their Fiesta, Sugar, and Rose Bowls, they probably wouldn't be where they are now. And I've seen multiple logos for Utah. They have the drum and feather, the block letter UTAH, the linked UU.


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Re: Has our double-branding hurt our national recognition?

Post by Servo » April 11th, 2016, 6:39 pm

Naked Bull Rider wrote: UCLA
I've seen them use both the script UCLA and the bruin head. USC primarily uses the linked block SC but Tommy Trojan also adorns much of their apparel.


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Re: Has our double-branding hurt our national recognition?

Post by Socrates2121 » April 11th, 2016, 7:16 pm

Naked Bull Rider wrote:
GeoAg wrote:Nearly every team has multiple Logos. Notre Dame would be one example
I disagree. I'll meet you halfway and say that 50% of schools use 2 logos interchangeably.

Below are some examples of marquee schools that use 1 logo.

Oklahamoa
Stanford
Ohio State
Michigan
Arizona
UCLA
Kentucky
Arkansas
Colorado
Washington State
Auburn
Agree with all but Kentucky. They throw the Wildcat in with the UK pretty often.
Image

Image


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Re: Has our double-branding hurt our national recognition?

Post by GeoAg » April 11th, 2016, 7:17 pm

Naked Bull Rider wrote:
GeoAg wrote:Nearly every team has multiple Logos. Notre Dame would be one example
I disagree. I'll meet you halfway and say that 50% of schools use 2 logos interchangeably.

Below are some examples of marquee schools that use 1 logo.

Oklahamoa
Stanford
Ohio State
Michigan
Arizona
UCLA
Kentucky
Arkansas
Colorado
Washington State
Auburn
I agree with what someone else said. This is a complete non-issue. I love both logos.

As for the list, I think you are just more familiar with USU. Several of these schools have multiple logos for athletics, including...

Auburn
Oklahoma
Arizona
Kentucky (just changed theirs a month or so ago)
Arkansas
Stanford
UCLA

So more than half of your list and I didn't check them all.

I will say that our secondary logo is by far the best of all of these, with the possible exception of Oklahoma.


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Re: Has our double-branding hurt our national recognition?

Post by Naked Bull Rider » April 11th, 2016, 9:04 pm

Servo wrote: I've seen multiple logos for Utah. They have the drum and feather, the block letter UTAH, the linked UU.
I heard from a close family friend that is a Utah alum and member of the Crimson Club that Utah has been using the linked UU more often because Dr. Hill is trying to move their brand away from the Native American ties. Even though the Ute tribe seems to be proud of the mascot and local heritage tie... Anyone else heard something similar?

I'd estimate that 90% of their apparel floating around still has the drum and feather logo though...



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Re: Has our double-branding hurt our national recognition?

Post by Jjoey52 » April 11th, 2016, 9:30 pm

The Ute tribe is only proud of the logo as long as the cash comes in, if U ever lowered the perks, the tribe would be very offended.


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Re: Has our double-branding hurt our national recognition?

Post by MetsJetsAggies » April 12th, 2016, 3:55 am

I like both. The U-State is more recognizable because there is only 1 U-State in the country, but I like having both. Our branding is actually pretty sweet, I wouldn't change a thing.



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Re: Has our double-branding hurt our national recognition?

Post by Servo » April 12th, 2016, 10:17 am

GeoAg wrote:As for the list, I think you are just more familiar with USU. Several of these schools have multiple logos for athletics, including...

Auburn
Heck, sometimes it seems like Auburn can't even make up their mind on what their mascot even is, using both Tigers and War Eagle.


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Re: Has our double-branding hurt our national recognition?

Post by Psych » April 12th, 2016, 10:35 am

Here's the issue with the statement. The two logos are used mostly for internal reasons. Externally we predominately use the "U-State" logo. So in all reality the "two logos" are really just apparel options for fans and players. I honestly don't think it hurts at all.



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Re: Has our double-branding hurt our national recognition?

Post by Psych » April 12th, 2016, 10:37 am

Naked Bull Rider wrote:
Servo wrote: I've seen multiple logos for Utah. They have the drum and feather, the block letter UTAH, the linked UU.
I heard from a close family friend that is a Utah alum and member of the Crimson Club that Utah has been using the linked UU more often because Dr. Hill is trying to move their brand away from the Native American ties. Even though the Ute tribe seems to be proud of the mascot and local heritage tie... Anyone else heard something similar?

I'd estimate that 90% of their apparel floating around still has the drum and feather logo though...
The logo and name "Ute" is used in connection with an agreement with the local Ute tribe. But rumor has it some of the tribe leaders have been asking for more and more in return for using the name. This is another part of the reason why the mascot is a hawk now days. They are slowly building foundations to move away from the Ute name. Whether or not they will ever need to is another question.



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Re: Has our double-branding hurt our national recognition?

Post by Servo » April 12th, 2016, 11:08 am

OK, this is just the FBS institutions beginning with the letter 'A':

Air Force
Image
Image

Akron
Image
Image

Alabama
Image
Image

Appalachian St
Image
Image

Arizona
Image
Image

Arizona St
Image
Image

Arkansas
Image
Image
Image
Whoops. Well, maybe not that third one.

Arkansas St
Image
Image

Army
Image
Image

Auburn
Image
Image


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Re: Has our double-branding hurt our national recognition?

Post by JSHarvey » April 12th, 2016, 11:50 am

I like the Bull, the Block A, the U-State logo, and anything that is Dark Blue and says Utah State or Aggies. :-)


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Re: Has our double-branding hurt our national recognition?

Post by NVAggie » April 12th, 2016, 12:05 pm

Just look at the lead-ins from the ESPN broadcast games. They have five different logos for us. They still haven't gotten rid of the pig-cow logo yet.



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Re: Has our double-branding hurt our national recognition?

Post by USU73 » April 12th, 2016, 12:23 pm

Unfortunately Bleacher Report thinks we have three.

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Re: Has our double-branding hurt our national recognition?

Post by Cheecho6 » April 12th, 2016, 1:54 pm

The new UState and Bull have only increased our national recognition. Certainly the winning seasons are the biggest reason why but the new looks are not hurting anything.


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Re: Has our double-branding hurt our national recognition?

Post by Coloraggie » April 13th, 2016, 10:55 am

Servo, you forgot one.
logo1.jpg
logo1.jpg (6.41 KiB) Viewed 663 times
logo2.jpg



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Re: Has our double-branding hurt our national recognition?

Post by Servo » April 13th, 2016, 11:22 pm

Coloraggie wrote:Servo, you forgot one.
Servo wrote:FBS institutions beginning with the letter 'A'


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Re: Has our double-branding hurt our national recognition?

Post by Coloraggie » April 14th, 2016, 9:50 am

Are you saying their fans are not:

A-listers
Worthy of nothing less than an A grade
First in the hearts of men if not the alphabet
A-holes

I really need to read posts more carefully.



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Re: Has our double-branding hurt our national recognition?

Post by FloridaAggie13 » April 14th, 2016, 1:00 pm

I think the fact that we were a laughingstock of a football program since the mid-1980's is what has hurt our national recognition. We've only been "well" since 2011. Just need more time...



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