I posted a couple of weeks ago trying to develop ideas for NIL. In that post, I thought, can small donations add up to something big? Seems like I got a lot of negative feedback about the state of NIL, and many people are already donating to the Blue Collective.

Second thought: Is there some way to increase the value that local companies get when they use USU athletics to advertise? My dad talked with someone who paid a decent amount for some advertisements. (I think it was $10,000-$20,000. I don't remember the details or the company) The guy asked my dad if he had noticed any ads for his company, and my dad hadn't noticed any.

The question I want to put out there is: Are there ways that we could better identify the businesses actually donating and make more of an effort to support them?